Nearly every boat dealer in the area has a cruiser or two docked inside the Rochester Riverside Convention Center.
The 2013 Greater Rochester Boat Show begins Thursday and runs through the weekend.
More than 300 boats are for sale at the show including aluminum, fiber glass, fishing and skiing boats.
Dave Heimes of the Boat Show said boat sales were up last summer and continue to increase. He believes it's due to the many surrounding lakes in the area.
To find out more, visit The Greater Rochester Boat Show.